Request for Proposal No. DCEB-2023-R-0004
Black Homeownership Marketing Campaign
Issue Date: February 27, 2023
Submission Deadline: April 11, 2023 at 2:00 PM
The Office of the Deputy Mayor for Planning and Economic Development (DMPED) is seeking an experienced firm specializing in communication, marketing, and content creation to develop a strategic advertising campaign to market the District's homebuying programs to Black Washingtonians. The program's goal is to help the target audience understand that homeownership is within reach and the District Government has tools to help residents achieve their homeownership goals.
This campaign will target native Black Washingtonians and Black residents who are currently renters and prospective homeowners and could benefit from the District’s homebuying programs. The advertising campaign will encourage the target audience to see themselves as potential homeowners in the District and promote Front Door DC and the Home Purchase Assistance Program (HPAP) as critical resources to assist residents in becoming homeowners.
RFP No. DCEB-2023-R-0004 Black Homeownership Marketing Campaign