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Announcing First-Ever DC Underground Fashion Show During National Cherry Blossom Festival

Thursday, March 9, 2017
Dupont Underground and the Commission on Fashion Arts and Events partner with the National Cherry Blossom Festival to curate the first-ever underground fashion show in Washington, D.C., April 15


Dupont Underground – Sarah Lerner (919-265-8925); [email protected]
CFAE – Kristopher Johnson-Hoyle (202-341-2461); [email protected]
National Cherry Blossom Festival Contact – Nora Strumpf (202-638-8374); [email protected]
DMPED Contacts: Karissa Barnett (202-741-7620); [email protected] or Kate Hartig (202-727-9921); [email protected]


(WASHINGTON, D.C.) —Dupont Underground and the District of Columbia’s Commission on Fashion Arts and Events (CFAE) in partnership with the National Cherry Blossom Festival will hold Underneath It All: An Underground Fashion Showcase on April 15 featuring acclaimed local designers from across the Washington, D.C. area.

“The fashion industry in Washington, D.C. has significantly grown in the past few years, and we are elated to feature the outstanding work of our local designers. In 2015, the fashion economy generated $244 million in wages and created 7,500 jobs. We expect that number to rise as we continue to grow and attract new talent to Washington, D.C.,” said Christine Brooks-Cropper, President & CEO, DC Fashion Foundation and CFAE Chair. “We are also honored to be part of the National Cherry Blossom Festival and to have a national platform to showcase the District's exciting fashion arts industry.”

During the closing week of the National Cherry Blossom Festival, Underneath It All: An Underground Fashion Showcase, will celebrate the cultural and historical diversity of our nation’s capital, while paying homage to the international relationships that built this festival.

“Not only are we proud to host some of Washington D.C.’s finest creatives here at Dupont Underground through such a dynamic event, but to be a part of a tradition as prominent as the National Cherry Blossom Festival is a sincere honor,” said David Ross, Managing Director and Board Member of Dupont Underground.

Each year, the National Cherry Blossom Festival attracts an average of 1.5 million attendees and generates an estimated $160 million in spending annually for Washington, D.C.

“The National Cherry Blossom Festival prides itself on showcasing the creativity and culture of Washington, D.C., and we are excited to work with the Commission of Fashion Arts and Events to include this unique fashion experience as part of our four-week-long springtime celebration,” said Diana Mayhew, President of the National Cherry Blossom Festival.

The Commission on Fashion Arts and Events, established by the District of Columbia Office of the Deputy Mayor for Planning and Economic Development, is the driving force in promoting the fashion and beauty industries in Washington, D.C.

Attendees must be over 21 years old. To purchase tickets, please visit:

Follow the CFAE on social media for updates on the event:

Twitter @cfae_dc, Facebook and Instagram @cfae_dc.


The Dupont Underground is a 501(c)(3) cultural organization committed to developing a multi- disciplinary platform for creative expression. The Dupont Underground comprises 75,000 sq.ft. of repurposed infrastructural space less than a mile from the White House. It lies beneath the city’s iconic Dupont Circle, a nexus of Washington’s cultural, civic, and commercial life. Opened in 1949 as a trolley station, 75,000 sq.ft. of underground platforms and tunnels were closed off in 1962, when the city’s streetcar system shut down. Other than designation as fallout shelter in the late 1960s and hosting a short-lived food court on the west platform in the mid-1990s, the space has remained empty until now. Dupont Underground’s goal is to foster programming that encourages the public to create and engage with the leading edge of contemporary expression in the visual, environmental, and performing arts.

The Commission on Fashion Arts and Events (CFAE) was established in May 2013 at the DC Office of the Deputy Mayor for Planning and Economic Development to promote the fashion and beauty industry as a viable economic resource in the nation's capital. The Commission provides recommendations and advises the government on initiative that support the cultivation and growth of the industry. Its vision is to develop a group of fashion and beauty leaders who can support the development of the creative economy and position Washington, D.C. as a competitive market for the fashion and beauty industry. To read more, visit:

The National Cherry Blossom Festival is the nation’s greatest springtime celebration. The 2017 Festival, March 20 – April 16, includes four weeks of events featuring diverse and creative programming promoting traditional and contemporary arts and culture, natural beauty, and community spirit. Visit or call 877.44.BLOOM for more information and find us on Facebook (CherryBlossomFestival), Twitter (@CherryBlossFest), and Instagram (@CherryBlossFest).